Job Description
Drive performance through managing Google Ads and LinkedIn campaigns, focusing on customer acquisition, retargeting, and brand awareness initiatives. Set up campaigns by using audience segmentation, bid strategy, and budget allocation. Monitor and analyze metrics such as ROAS, CPC, CPA, and conversion rates to drive data-backed improvements. Collaborate with creative, content, and analytics teams to develop ad copy, visuals, and messaging tailored to audiences. Conduct market and competitor research to refine audience targeting and campaign strategies.
About Podean
Podean is the leading global marketplace marketing agency that collaborate with progressive brands worldwide to unlock their potential on Amazon, Target, Walmart, and other marketplaces.