In the role as Kard's Measurement Lead, you’ll own and evolve how Kard showcases the impact of our work to both merchant and issuer partners. This includes designing and executing experiments, creating attribution and incrementality models, and providing actionable insights to both internal stakeholders and external clients.
This person will Design and implement incrementality and attribution frameworks to measure program impact. Run experiments and lift studies using rigorous causal inference techniques. Build reusable methodologies and playbooks for measuring performance across campaigns and partners. Deliver experimental results and actionable insights to clients. Partner with GTM teams to educate and advise customers on measurement best practices. Collaborate with Product, Engineering, and Data Science to integrate measurement and experimentation tools into the platform. Analyze performance trends, uncover insights, and inform strategy and product direction.