Senior Paid Media Manager

Key Responsibilities:

• Manage day-to-day execution and optimization of paid acquisition campaigns across Google Search, Performance Max, YouTube, and Paid Social.
• Allocate budget across channels based on performance and marginal return.
• Partner with analytics teams to ensure accurate measurement and reporting.

Channel Expansion:

• Work with the Director of Growth to identify and test new acquisition channels like Reddit and CTV.
• Manage relationships with emerging advertising partners and launch performance pilots.
• Analyze results and provide scaling recommendations.

Experimentation & Optimization:

• Design structured experimentation frameworks for audiences, creative, messaging, and landing pages.
• Run incrementality tests and attribution analysis with the Analytics team.
• Translate insights into actionable campaign improvements.