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The Role:
- Build Google Ads from a small base into a major growth channel, owning all Google surfaces.
- Own measurement, attribution, and incrementality testing to maintain CAC discipline.
What You'll Do:
- Set account architecture and campaign structures for Search, Performance Max, Demand Gen, and YouTube.
- Build landing pages, partner with agencies on creative, and experiment on adjacent paid channels.
What You'll Bring:
- 5+ years managing Google Ads at scale, with proven scaling experience from small to large.
- Hands-on YouTube experience and strong analytical instincts in GA4 and BI tools.
Benefits:
- Competitive total rewards, remote-first environment, and health/wellness coverage.
- Professional development opportunities and a mission-driven team culture.
Ground News
Ground News is a news comparison platform that helps readers compare sources and understand media bias by providing tools to navigate the information ecosystem. The company is a remote-first, mission-driven team based in Kitchener, Ontario, Canada, focused on growth and building meaningful products.