Job Description
You are responsible for the luxury product range on breuninger.com and manage it with entrepreneurial skill and strategic vision. In close cooperation with purchasing, you provide impetus for assortment design and strategic further development of brands. You bring innovative ideas for optimal marketing and proactively drive them forward. You analyze customer & buying behavior according to performance indicators (such as conversion rate, clicks, etc.) and develop targeted measures to optimize online marketing, customer journey and user experience.
You are responsible for the continuous further development and optimization of customer-oriented navigation, category entries and filters, working closely with the SEO team to significantly increase organic reach. You define requirements for (shop) features and content planning, always keeping an eye on the developments of luxury brands, relevant competition and e-commerce. For on-site campaigns and newsletters, you make data-based decisions when selecting product groups and/or articles in order to optimally meet operational requirements.
About Breuninger
Breuninger is a fashion and lifestyle company with 6,500 employees, 13 department stores, and online shops in several European countries.