Director of Product Growth & Digital Marketing

Your Mission:

• Transform Playbook’s digital platform into a high-converting revenue engine that drives real-world, in-person utilization.
• Own the digital-to-physical conversion path across public and tenant audiences.
• Architect centralized creative workflows, automation, and AI pipelines for rapid scaling.

Outcomes You’ll Deliver:

• Build the analytics infrastructure and event schema to measure and influence user behavior.
• Optimize digital funnels to fix conversion drop-offs and capture the captive audience.
• Drive in-app monetization through automated lifecycle campaigns and predictive analytics.

What You’ll Need:

• 6+ years in consumer marketplace, hospitality tech, or O2O growth with proven digital-to-physical conversion.
• Deep product and analytics fluency with hands-on A/B testing and event tracking.
• AI-first mindset and ability to operate as a strategic solo operator with cross-functional collaborators.