Head of Product Growth (Referrals & Viral Loops)

Key Responsibilities:

• You will engineer viral growth by transforming the referral program into a true viral growth system, targeting a 30-Day K Factor of 0.30.
• You will lead a team of engineers and designers, ship daily, test aggressively, and iterate with AI tools to drive product growth across all surfaces.
• You will report directly to the CEO and work closely with VP Growth and Head of Product.

KPIs:

• Primary KPI is 30-Day K Factor: target 0.30, base 0.17, stretch 0.42.
• Secondary KPI is UK Monthly Net Referral Rate: target 25%, base 16%, stretch 30%.
• Tertiary KPIs include advocate share, referral frequency, and days to first referral.

Requirements:

• You need 5+ years in product growth in high-growth D2C companies or have founded a viral social app.
• You must be maniacal about metrics, proactive in experiments, and native in consumer loops.
• You should be comfortable with design, engineering, and have a strong sense of consumer taste.