Senior Web Analyst

The senior web analyst supports the Colibri Group analytics team by managing and maintaining accurate data collection processes, cleaning and organizing data, and developing actionable reports to guide strategic decisions. This role ensures data integrity, supports troubleshooting efforts, and drives the creation of insights that enhance marketing and business outcomes. Reporting to the Manager, Marketing Analytics, this position plays a critical role in fostering a data-informed culture and improving the efficiency of our digital marketing operations. This position leverages advanced analytical techniques and tools, such as SQL, Python, or R, to process and analyze large datasets for high-impact business insights, conducts statistical analysis to understand the significance and relevance of results, and conducts comprehensive digital funnel analyses, including multi-touch attribution modeling and advanced segmentation strategies, to uncover conversion barriers.