Senior Marketing Operations Manager

As Senior Marketing Operations Manager at Calendly, you will act as the primary owner and administrator of Braze. You will lead cross-functional projects that support lifecycle marketing initiatives, including experimentation frameworks and performance tracking. You will also build and govern in-app messaging experiences via Pendo, collaborating closely with Product and Lifecycle teams. You will manage vendor relationships and external consultants to ensure timely, high-quality delivery of builds across systems, and identify opportunities to improve data quality and drive new data integrations between Braze, Marketo, Salesforce, and the broader GTM tech stack. You will be implementing best practices, governance models, and documentation to scale marketing automation efficiently and partner with stakeholders to define segmentation strategies, personalization logic, and channel mix across the customer journey.