New Product Marketing Lead, Consumer Wallet

Lead Go-to-Market Strategy and Execution: Own the strategy and execution end-to-end. Effectively navigating moderate-to-high levels of ambiguity, requiring minimal input. Leverage customer research, competitive intelligence, and market trends to inform strategy, execution and strategic prioritization. Drive Effective Comms Strategy: Build the consumer facing communication strategy that taps into rich insights to inform both product and partner execution. Test, track and optimize communication strategies to inform future executions. Influence decision-making through customer and merchant partner insights. Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution. Identify and evaluate trade-offs to recommend solutions that balance short-term impact and long-term strategic value. Use Data to Inform Execution: Advocate for customer pain points and opportunities at key decision-making forums. Develop frameworks for how teams use customer data to drive actionable decisions. Translate business goals into actionable strategies for product marketing and go-to-market initiatives. Leverage Business and Product Acumen: Develop a nuanced understanding of the Affirm ecosystem, as well as the revenue and cost drivers that impact marketing and product performance. Use this knowledge to own the success metrics for your partnership focused area, ensuring alignment with business objectives. Collaborate across Teams to Drive Alignment: Proactively identify and mitigate risks caused by shifting priorities or unclear requirements. Build strong relationships across Partner, Merchant, Product, Sales, Customer Success, Analytics, and other key teams. Be a Culture Carrier: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization. Lead by example in creating an inclusive and growth-oriented environment, promoting open communication, and encouraging others to take risks and innovate.