CRM & Lifecycle Marketing Manager

This role is crucial to elevate the email marketing performance across all Ruby Labs brands. You will own the end-to-end email marketing strategy and execution, working alongside the Marketing Director and the Data & Product teams to drive engagement, retention, and conversion through email. The mission is to boost email marketing performance by 50% by optimizing and creating new email flows, setting up proper A/B testing, improving list segmentation. Responsibilities include leading and executing email marketing strategies, building and optimizing automated email flows, implementing A/B tests, developing advanced segmentation strategies, collaborating on email content, tracking email KPIs, and ensuring deliverability and compliance.