Responsibilities:
- Own marketing contribution to pipeline creation
- Plan and execute integrated campaigns
- Analyze funnel performance
Experience:
- 4–6+ years of experience in B2B SaaS
- Strong understanding of B2B sales cycles
- Experience partnering with Sales teams
Tools:
- Experience using Salesforce (CRM)
- Proficiency with Google Workspace
- Familiarity with intent or signal-based marketing approaches
Lightcast
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