Own affiliate revenue as a number you are accountable for, alongside CPA discipline, payback period, and LTV.
Set targets and flag early when they need to change, running the channel on contribution margin and LTV:CAC.

Creator Roster & Lifecycle:

Build the progression from customer to ambassador to affiliate to top-tier creator.
Own onboarding throughput and develop the mid-tail deliberately to reduce revenue concentration.

Creative & Offline Activations:

Build the whitelisting and creator-asset pipeline that feeds paid social, measuring blended CAC impact.
Run sampling, farmers markets, festivals, pop-ups, creator trips, and creator-house programming that serve brand, acquisition, and content goals.

Leadership & Operations:

Manage and work alongside the affiliate team, coaching through reporting and reliability gaps while carrying your own workload.
Deliver data-backed weekly and bi-weekly narratives with clear points of view and recommendations.

Odd Bunch

Odd Bunch is a fast-growing, sustainable, subscription-based produce service on a mission to make groceries more affordable and accessible across Canada and beyond. They support local farmers, fight food waste, and donate to families facing food insecurity while building a better planet.

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