Product Marketing Manager - Insurance

The Product Marketing Manager will own the product marketing strategy for the insurance profession within the XCEL brand, ensuring alignment between sales, product, and marketing teams. They will act as the central coordinator for all marketing channels including paid media, organic, and email campaigns, setting the pace and tone to drive marketing contribution revenue. The role involves developing and executing omnichannel marketing plans that support both B2B account-based marketing efforts targeting larger insurance accounts and B2C initiatives to grow individual customer revenue. The Product Marketing Manager will stay closely connected with product teams to understand upcoming product launches, feature updates, and changes to effectively position and promote offerings. It requires collaborating with sales to design and support campaigns that resonate with a unique and entrepreneurial insurance sales force, ensuring consistent messaging and strong marketing support. The role also involves translating complex product and market information into clear, compelling marketing content and sales enablement materials, while continuously analyzing campaign performance and market feedback to optimize marketing tactics and improve ROI.