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Sample and Weighting Design:
- Recommend sample design for address-based probability sample, including oversampling frameworks for niche or hard-to-reach populations.
- Establish quality control procedures and evaluate processing of design weighting and sample balancing.
Field Procedures:
- Recommend recruitment and incentive strategies across mail, phone and digital channels for different survey modes.
- Prepare regular analyses and reports to evaluate performance against prior field periods and prepare/model forecasts.
- Provide guidance on methodological testing designed to increase respondent engagement and participation.
Audit Support & Compliance:
- Prepare materials, analyses, and documentation for technical guides and audits.
- Respond to technical audit questions and present sampling and production methodologies to MRC committee.
MRI-Simmons
MRI-Simmons is the leading provider of actionable insights on the American consumer. The core product in MRI-Simmons’ suite of services is MRI-Simmons USA, a comprehensive multi-media and marketing survey, collecting data from a fresh sample of 60,000 U.S. adults each year.