Head of Brand Narrative & Keynote

Role and Responsibilities:

• Own Ashby's company and brand narrative, differentiation story, and messaging framework.
• Drive the annual keynote with the CEO and coordinate with Product Marketing.
• Develop segment-specific narrative and content for startup and mid-market audiences.

Background and Fit:

• Senior narrative thinker comfortable with high-stakes storytelling alongside the CEO.
• Thrive at the intersection of company vision, market dynamics, and enablement.
• Extremely curious and able to connect customer anxieties with industry trends.

Key Projects:

• Lead the narrative arc for the annual keynote.
• Refresh company differentiation story with customer and sales team research.
• Align messaging across Enterprise, Mid-market, and Startup segments.

Team and Culture:

• Start as an individual contributor, then build and lead a team.
• Work closely with the CEO, VP of Marketing, and Product Marketing team.
• Embrace high standards, autonomy, and fun within a thoughtful environment.