Director of Product, eCommerce Innovation

About the Role:

• Define the product roadmap, and lead several projects in-parallel — on-time and within budget.
• Lead the DTC product strategy for international expansion and partnerships, including new‑market launches, localization (language, currency, payment methods), and integrated partner and bundle experiences
• Own the experimentation strategy for our DTC site, coaching the team to run a high‑velocity pipeline of A/B and multivariate tests that drive material gains in conversion, AOV, revenue growth. and membership attach

Responsibilities:

• Build the product vision and strategy for our global eCommerce business.
• Drive improvements, including new solutions, to our content publishing systems to enable high-velocity page creation, localization, and Marketing campaign execution without sacrificing quality or brand consistency
• Partner with Engineering, QA, and SRE to evolve our commerce platform operating model, ensuring that we can scale globally with faster, safer releases, and resilient performance during peak demand

Requirements:

• 12+ years of eCommerce product management experience, including global expansion.
• Proven track record of launching innovative features that elevate the user experience and deliver revenue.
• Deep experience using personalization and experimentation to grow a direct‑to-consumer or subscription business at scale, including owning a robust testing roadmap and partnering with data science/analytics