Role Overview:
- Act as the internal authority on how Envision Horizons runs DSP and programmatic across retail media.
- Define the programmatic methodology, build standards, train the function, and keep the agency ahead of platform change.
- Success is measured by the strength and repeatability of the programmatic capability, adoption, and growth in managed ad spend.
How You’ll Make an Impact:
- Develop best-practice methodology, audience frameworks, benchmarks, and playbooks for programmatic across DSPs.
- Partner with MyHorizons to identify, scope, and test new features, driving adoption and automation across the team.
- Run internal training programs, work with retailer and DSP stakeholders on betas, and evaluate emerging channels.
Scope & Accountability:
- No account ownership or client P&L responsibility; this is a pure internal expert and enablement role.
- KPIs include growth in managed ad spend, adoption of programmatic across the client base, and MyHorizons adoption.
- Serve as senior technical escalation for complex DSP problems, advising strategists rather than taking the keys.
What Sets You Apart:
- Deep, hands-on programmatic expertise with mastery of Amazon DSP and The Trade Desk, and broader ad-tech knowledge.
- Experience building methodology, standards, and internal training programs, plus vetting third-party vendors.
- Working knowledge of clean rooms like Amazon Marketing Cloud and ability to build relationships with retailer stakeholders.