Define and build the agency's best-practice methodology for programmatic media, including audience strategy, line-item structure, and incrementality measurement across major DSPs and retail media networks.
Act as the programmatic product partner to MyHorizons, scoping new features, driving adoption, and serving as the voice of the DSP function into the platform roadmap.
Run a structured internal training program for the DSP function, maintaining a steady cadence of workshops and skill development from junior trader to senior strategist.
Launch and manage cross-channel programmatic advertising campaigns in partnership with clients and internal teams.
Lead weekly client status meetings while discussing campaign reporting, optimizations, and insights.
Collaborate with sales to provide strategic upsell recommendations when performance or offerings align with customer needs.
Zeta Global is the AI-Powered Marketing Cloud that uses advanced AI and consumer signals to help marketers acquire, grow, and retain customers. Founded in 2007 and headquartered in New York City with offices worldwide, Zeta is a public company that values diversity and inclusion.
Manage day-to-day execution and optimization of programmatic campaigns across enterprise-level client portfolios.
Monitor performance, translate data into actionable insights, and support campaign architecture and audience strategy.
Coach associates, troubleshoot issues, and collaborate cross-functionally with media and analytics teams.
DEPT is a Growth Invention company operating at the intersection of technology and marketing, helping ambitious brands grow faster. With over 4,000 specialists across Brand & Media, Experience, Commerce, CRM, and Technology & Data, the company fosters a culture built on better together, relentlessly curious, and get sh*t done.
Optimize campaign performance across programmatic platforms to refine tactics for clients.
Develop insights to inform client strategies and partner with Business Development for new client acquisition.
Interface with clients through written, phone, and in-person communication and collaborate across teams.
Jellyfish is a global digital marketing agency that combines tech, creative, and data expertise to empower clients on their digital journey. The company fosters a collaborative culture with diverse perspectives and a global team.
Lead B2B programmatic strategy development aligning audience, messaging, and media delivery to client objectives like lead quality and sales velocity.
Manage campaign execution and optimization across display, video, native, and ABM-driven programs while partnering with analytics teams.
Support new business efforts by contributing programmatic insights and maintain financial discipline through accurate budgeting and forecasting.
Wpromote is a digital marketing agency recognized as a Best Place to Work by Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency. They prioritize a remote-first culture, work-life balance, and diversity, with office hubs in Los Angeles, Chicago, and New York.
Develop detailed media plans for onsite display campaigns, balancing objectives, inventory, and audience strategy to maximize performance.
Monitor campaign pacing and performance in Google Ad Manager, making optimizations to ensure full delivery and meet goals.
Collaborate with analytics to enhance dashboards and KPIs, supporting data-driven decision making for advertising revenue.
Best Buy is a leading retailer of technology and entertainment products, offering a unique shopping experience with the latest gadgets and lifestyle products. Recognized as a 2023 winner of Canada's Top 100 Employers, the company has a culture of inclusivity and belonging, with a nationwide workforce including headquarters in Vancouver, distribution centers, and over 150 retail stores.
Lead media campaign execution and strategy across programmatic, social, and search platforms.
Own client communications and mentor junior team members.
Collaborate cross-functionally to optimize campaign performance and drive client success.
Monks is a global, digital-first, data-driven marketing and technology services firm that helps brands interact with the world through its AI ecosystem Monks.Flow. With a legacy of innovation and specialized expertise, the company fosters an inclusive culture and is committed to diversity and sustainable growth.
Lead setup, execution, and documentation of direct IO media campaigns across various partners, ensuring delivery according to client-approved plans and IOs.
Collaborate with managers to monitor campaign performance metrics and use data-driven insights to guide optimization recommendations.
Manage campaign budgets for optimal performance, mentor team members, and identify process improvements.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. They have a multicultural team and offer competitive benefits including medical, retirement plans, and paid time off.
Develop and implement product solutions to enhance advertising effectiveness.
Manage DCO platforms and act as central contact for technical and conceptual questions.
Identify trends, analyze complex client requirements, and provide recommendations for digital advertising.
WPP Media is an AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalisation at scale. It is part of the global WPP network, fostering a culture of diversity, inclusion, and continuous professional development.