Provide retail support for our customers including retail execution training utilizing best practices and providing pro-active "image" compliance and maintenances. Outcomes desired are to improve PMPS through retail execution and maintaining all branded image components and compliance, along with improving our banded image evaluation scores. Understanding and formulating a plan to ensure our retailers improve their store level execution. Influencing retailers to utilize marketing programs that are made available.
Getting retailers to prepare for the future by improving their operations. Influencing retailers to become more retail focused and improve their image. Many of our branded accounts have limited experience in retail marketing. Developing Brand Value through promotions, services, advertising and execution is very difficult and the complexity of this increases as a result of an independent dealer customer base. Ensures image evaluation scored by location and brand are in desired range.