Marketing Analytics

In this Marketing Analytics role your mandate will be to drive data driven decisions in our Paid Media strategies across search, social, affiliates and other paid media platforms.  You’ll play a critical role in helping us optimize our media investments, improve our customer acquisition efficiency, and drive smarter decision-making with data. You’ll work closely with our Growth Marketing, Analytics Engineering and Finance teams. This role is responsible for analyzing performance across all paid marketing channels (search, social, affiliates), focusing on down-funnel metrics such as CAC, ROAS, and conversion quality to optimize our investment decisions. Identifying actionable insights and partnering with our Growth Marketing team to continuously optimize spend and targeting. You'll design and lead a wide ranging testing agenda, including geo-lift tests and holdouts, to better understand the true impact of upper-funnel investments. You will also build and maintain predictive models to power advanced bidding strategies, including Value-Based Bidding (VBB) and projected ROAS frameworks.