Panel Marketing Specialist

Campaign Management:

• Develops and executes marketing campaigns in collaboration with team members.
• Manages the entire campaign lifecycle, from initial ideation to post-analysis review.
• Implements A/B testing methodologies to drive data-driven optimizations.

Data Handling & Reporting:

• Handles audience and payment data with accuracy, adhering to data protection and company guidelines.
• Produces campaign reports and insights to inform optimization strategies.
• Utilizes Microsoft Excel to perform analytics and reporting tasks.

Collaboration & Communication:

• Briefs and collaborates with design, content, and analytics teams to achieve campaign goals.
• Responds to member and internal queries professionally and within established timelines.
• Collaborates with various Panel functions and the wider team to ensure Global Panel goals are met.