Product Manager, Audience Insights & Monetization

The role involves leading the performance, discoverability, and growth of Experian's audience portfolio across platforms, while driving innovation in how audiences are created, packaged, and delivered within the AdTech environment. The Product Manager will excel in audience reporting, usage analytics, and shaping monetization strategies to enhance audience value to advertisers. This position requires a combination of hands-on execution and a forward-looking approach, sitting at the intersection of practical applicationand strategic thinking. Specific duties include owning reporting and insights for Experian's audiences across platforms, applying AI/ML techniques to predict audience performance, and driving adoption and monetization through various experiments. This also requires tracking AdTech trends and collaborating with other teams to translate insights into roadmap priorities.