Product Marketing Director

Experian is looking for a Product Marketing Director to help scale our marketing efforts to drive awareness and demand for our industry-leading prospecting and marketing solutions. You will become a critical part of the marketing leadership team with primary responsibility to develop and execute product messaging and positioning, ensure company readiness for product launch, and be a key product promoter inside and outside of the company. You will develop and lead a team of product marketers responsible for helping us drive more product demand, enable sales to close more deals, and ultimately deliver more satisfied clients through an understanding of how our prospecting and marketing services enable faster, more cost-effective acquisitions strategies for clients. Responsibilities include collaborating with leadership to articulate our total value proposition, managing a team of product marketers, creating and refining messaging, training and certifying on messaging, partnering with marketing and sales teams, creating demos, and fostering alignment across teams. You will also create outreach and feedback loops, evangelize product marketing, drive the development of positioning and messaging, become an expert in the competitive landscape, develop an understanding of client journeys, and track performance to optimize tactics.