Social Insights Analyst (Healthcare)

Key Responsibilities:

• Monitor social conversations, audience trends, and emerging topics across healthcare and pharmaceutical audiences using platforms such as Brandwatch, Sprout Social, Talkwalker, or Sprinklr.
• Analyze sentiment, audience behavior, content performance, campaign effectiveness, and emerging trends to identify actionable opportunities.
• Translate complex datasets and social intelligence into clear strategic recommendations that inform targeting, messaging, channel strategy, and campaign optimization.

Requirements:

• 2–4 years of marketing analytics experience within pharmaceutical, healthcare, or healthcare advertising, with agency-side pharma experience strongly preferred.
• Existing understanding of the regulated pharmaceutical marketing environment, including awareness of how MLR and compliance considerations influence content, messaging, and campaign execution.
• Proficiency with social media analytics tools including Meta Business Suite, LinkedIn Analytics, X/Twitter Analytics, or comparable platforms.

Benefits:

• Annual salary range of $60,000–$80,000, depending on experience and qualifications.
• Fully remote work environment with a distributed team of experienced professionals.
• Opportunity to work on healthcare and life sciences marketing initiatives with direct strategic impact.