This is a hands-on senior role where you will run paid media accounts yourself and set the plan for improvement.
You will own paid acquisition end to end, from first click to booked move in CRM.

What You'll Own:

Campaign management across Google Ads (Search, Performance Max, YouTube, Brand) and Meta (Facebook, Instagram).
Landing page building, editing, and A/B testing.
Conversion tracking, offline uploads, and weekly performance reporting.

What We're Looking For:

5+ years managing paid media with at least $500K per year in direct spend.
Expert in Google Ads and strong in Meta Ads with solid tracking and landing page skills.
Comfortable with data, spreadsheets, and telling the story behind numbers.

Success Metrics:

Measured on booked moves and cost, not clicks.
Key metrics include cost per booked job, ROAS, cost per qualified lead, tracking health, and conversion rate.

Burly Boyz Moving

Burly Boyz Moving is a Canadian moving company providing local and long-distance moving services across Alberta, British Columbia, and Ontario. The company invests heavily in paid media as its main growth lever, with over $1M in annual ad spend across multiple cities.

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