Category Strategy Senior Associate

Serve as a Vitamin category expert by analyzing data to provide tools, stories, and recommendations to grow the VMS category, including assortment, shelving, new product launch performance, and competitive study. Drive accelerated growth across all our VMS OpCos by leveraging data and insights to drive strategic action. Help provide national channel recommendations, including shelving and assortment, for all customers. Aid with strategic initiatives (ASP, JBP, etc.) with key retailers. Partner with the Category Strategy Senior Director, Sales Planning Team, and HWC Reporting Team to create and analyze necessary tools to evaluate sales opportunities related to the VMS category. Conduct ad hoc category deep dives to provide inputs to drive strategic direction for the VMS Operating Companies. Provide retail buyer-behavior perspective to the Operating Companies in order to inform strategy.