Own the end-to-end member activation and enrollment funnel βfrom first touch to enrollment. Be a player-coach who ships an agent-driven onboarding experience (voice, SMS, chat, in-app) that welcomes hundreds of thousands of people into Twin Health.
Craft the vision & strategy for activation and enrollment; define the north-star and guardrail metrics. Ship agent-led experiences : design voice + chat flows, prompts, policies, and handoffs to humans when needed to drive outcomes. Design the experiment machine : ideate, prioritize, and run experiments (copy, pricing, sequencing, eligibility, nudges, scheduling). Specify with clarity : PRDs/1-pagers, user stories, acceptance criteria; partner tightly with Design/Eng/QA. Cross-functional execution with Marketing, Operations, Design, Data, and Engineering. Coach & uplevel : mentor PMs; raise the bar on product thinking, execution speed, and data rigor.