Job Description
Experian Marketing Services is looking for a Marketing Analytics Specialist with a foundation in B2B reporting, analytics, and performance measurement. You will be expected to turn marketing data into applicable insights, driving strategic decision-making, and optimizing the full marketing funnel in partnership with Sales. Your work will directly influence revenue growth, improve marketing efficiency, and strengthen understanding between Marketing and Sales.
Responsibilities include automating reports, analyzing metrics, identifying bottlenecks in the customer journey, conducting advanced analytics on account segmentation and coverage, identifying AI use cases, and delivering data-driven insights on campaign performance.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world.