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Senior Paid Search Strategist
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Role Overview:
- Own Google Ads and Microsoft Ads end to end: account structure, campaigns, bidding strategies, search-term hygiene, and creative testing.
- Drive cost efficiency and profitable scale, balancing CAC and volume against clear unit-economics targets.
- Build and own your own reporting and monitoring: spend pacing, CAC by funnel stage, payback, and dashboards.
Required Skills:
- 5+ years of hands-on performance marketing with deep Google Ads expertise.
- Personally managed over $1.2 million in annual paid budgets with strong data fluency.
- B2C subscription or freemium funnel experience strongly preferred.
Nice to Have:
- SQL or BigQuery and Looker Studio dashboarding.
- Server-side tracking and attribution depth.
- Hands-on landing page and CRO experience.
Benefits:
- Remote work, competitive salary, education stipend, internet stipend, wellness stipend.
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