Industry Marketing Lead, Franchises
Benefits
Unlimited PTO
12w maternity
12w paternity
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The Role:
- Serve as marketing expert for the franchise industry, building go-to-market strategies.
- Drive net new franchise acquisition and adoption expansion within signed franchises.
- Develop industry-specific programs that generate pipeline and establish thought leadership.
What You'll Own:
- Own franchise industry strategy, demand generation, and growth.
- Build industry-specific messaging and content that articulates Pilot's differentiation.
- Partner with sales to improve engagement and pipeline generation.
What You'll Bring:
- 7-10+ years in B2B marketing, demand generation, or franchise expertise.
- Expertise in franchise economics, operations, and multi-unit business models.
- Proven ability to develop integrated marketing programs that drive measurable outcomes.
Pilot
Pilot provides small businesses with dedicated finance experts who learn their business, integrating with existing systems for accurate bookkeeping and tax services. With over 3,000 customers and $170M in funding, the company values employee development and offers a competitive benefits package.