Director, Revenue Marketing

Team Leadership & Talent Development:

• Lead, develop and scale a high-performing demand generation and field marketing team, cultivating a culture of accountability, innovation, and continuous improvement.
• Provide coaching, professional development, and clear success metrics to enable your team to deliver meaningful impact at scale.
• Oversee vendor/agency relationships and coordinate in-house and outside marketing support.

Performance to Target:

• Own marketing-sourced and marketing-influenced pipeline targets, velocity, and pipeline-to-revenue conversion, driving performance across the full lifecycle.
• Guide your team's development of annual/quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to marketing KPIs and revenue targets.
• Partner with Sales leadership to establish pipeline goals, forecast performance, identify growth opportunities, optimize funnel conversion rates, and maximize return on marketing investment.

Business Partnership:

• Partner with Product Marketing to implement engaging and effective messaging across campaign channels.
• Collaborate with creative, content, channel and operational team members on content, campaign and channel effectiveness.
• Implement lead nurturing programs with Marketing Operations to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales.