Senior Marketing Manager

About the Role:

• YipitData is seeking a strategic, data-driven Senior Marketing Manager to lead marketing for our Investor business, owning end-to-end marketing strategy and driving revenue growth.
• This role partners closely with Sales, Product, Client Strategy, and Revenue Operations to execute go-to-market initiatives and optimize demand generation campaigns.

As Our Demand Generation Marketing Manager, You Will:

• Define and execute marketing strategy, manage multi-channel demand generation programs, and optimize lead quality and pipeline creation.
• Lead go-to-market planning for new datasets and products, develop messaging and positioning, and drive customer marketing initiatives.
• Establish KPIs, own reporting across Salesforce and Marketo, and analyze performance to guide strategic decisions.

You Are Likely To Succeed If:

• You have 6+ years of B2B marketing experience with a track record of delivering measurable results across multi-channel programs.
• You are strong analytically, comfortable with tools like Salesforce and Marketo, and can manage multiple priorities independently.
• You have partnered with Sales and Product teams and thrive in a fast-paced, impact-driven environment.

What We Offer:

• Competitive salary, bonus, and equity, along with unlimited vacation, flexible work hours, and a generous 401K match.
• Parental leave, team events, wellness and work-from-home budget, and learning reimbursement.
• A culture focused on ownership, growth, and transparency, recognized as a Best Workplace for three consecutive years.