Industry Marketing Lead, Accounting Firms

Own the Accounting Firm Industry Strategy:

• Develop and execute Pilot's marketing strategy for the accounting firm segment.
• Build understanding of firm economics, staffing challenges, and technology adoption trends.
• Monitor industry trends and competitive offerings to accelerate Meridian adoption.

Drive Industry Go-to-Market Programs:

• Create integrated marketing campaigns targeting accounting firm decision-makers.
• Build full-funnel programs generating awareness, engagement, pipeline, and customer adoption.
• Partner with Revenue teams to support account-based marketing initiatives.

Build Category Leadership:

• Position Meridian as a transformative platform for modern accounting firms.
• Develop messaging on how AI improves profitability, staff leverage, and service delivery.
• Establish Pilot as a trusted thought leader in the accounting profession.

Measure Business Impact:

• Own key metrics including pipeline contribution and customer acquisition.
• Analyze campaign effectiveness and optimize based on performance data.
• Continuously improve programs to accelerate adoption and growth.