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US Unlimited PTO 12w maternity 12w paternity

  • Drive go-to-market strategy for Meridian AI platform targeting accounting firms.
  • Develop integrated campaigns and industry content to build category leadership.
  • Own key metrics like pipeline contribution, customer acquisition, and engagement.

B2B Marketing Demand Generation Go-to-Market Strategy Content Development

20 jobs similar to Industry Marketing Lead, Accounting Firms

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United States

  • Lead demand generation and account-based marketing to build qualified pipeline.
  • Manage thought leadership, executive branding, and content across channels.
  • Own a lean AI-native martech stack, tracking performance and connecting marketing to revenue.

AnswerRocket builds transformative AI solutions for Fortune 2000 Enterprises across industries like consumer goods and healthcare. Their team of developers, data scientists, and AI/ML experts solves enterprise challenges from strategy through implementation.

Canada United States

  • Design and implement AI-driven workflows to improve campaign execution and operational efficiency.
  • Own end-to-end funnel performance, ensuring data integrity and system reliability across campaigns.
  • Partner with RevOps to define lifecycle stages, attribution models, and shared success metrics.

Cority helps customers see and prevent risks across their operations in real time with its EHS+ platform. With over 1,500 complex global clients and a strong employee culture, the company has been a market leader for 40 years.

North America Unlimited PTO

  • Develop and execute regional field marketing strategies to drive demand generation and pipeline growth.
  • Create integrated, data-driven marketing plans in collaboration with sales and partnerships.
  • Analyze performance metrics to optimize programs and provide regular updates to leadership.

FloQast is a leading AI-powered accounting transformation platform, automating complex accounting workflows for over 3,500 teams. The company is regularly recognized as a Best Place to Work, with a culture centered on authenticity, collaboration, and customer obsession.

Unlimited PTO 12w maternity 12w paternity

  • Own franchise industry strategy, developing go-to-market plans and deep expertise in franchise business models.
  • Build industry-specific messaging and drive demand generation through integrated campaigns across paid, partnerships, and events.
  • Create thought leadership content and make creative bets to establish Pilot as a trusted voice in franchise finance.

Pilot provides small businesses with dedicated finance experts who learn their business, integrating with existing systems for accurate bookkeeping and tax services. With over 3,000 customers and $170M in funding, the company values employee development and offers a competitive benefits package.

US

  • Define and own global demand generation strategy aligned to revenue targets and pipeline goals.
  • Lead, mentor, and grow a small team of demand generation and partner marketing professionals.
  • Own and manage the global demand generation budget, driving data-driven ROI decisions.

Spinnaker Support is a global leader in third-party support and managed services for Oracle and SAP software, helping enterprises reduce costs and extend software life. They foster a builder's culture with hands-on leadership and a growing team.

US

  • Optimize pipeline generation programs by owning partner performance, setting SLA expectations, and driving corrective actions through process improvements.
  • Drive inbound and outbound pipeline generation by partnering with marketing and sales to convert demand into qualified pipeline, aligning ICPs and messaging.
  • Modernize execution with AI and automation by testing agentic workflows, enrichment tools, and sequencing technologies to improve partner productivity and conversion.

Sonatype is the software supply chain security company, providing end-to-end software supply chain security solutions including proactive protection against malicious open source and enterprise-grade SBOM management. More than 2,000 organizations, including 70% of the Fortune 100 and 15 million software developers, rely on Sonatype to optimize their software supply chains.

Canada

  • Drive net-new pipeline by designing and executing field marketing programs like webinars, trade shows, and digital activations, focusing on ROI.
  • Build multi-touchpoint, integrated campaigns using ads, email, social, and content, optimizing ruthlessly based on performance data.
  • Partner with sales to align marketing activity directly to pipeline goals and communicate metrics that matter to leadership.

Mitratech builds world-class products that simplify operations in Legal, Risk, Compliance, and HR functions. They serve 20,000 client companies globally, representing 30% of the Fortune 500, and foster a diverse, inclusive culture with an entrepreneurial spirit and enterprise investment.

North America Canada

  • Lead marketing strategy and pipeline ownership across AMS, setting priorities and driving execution with accountability.
  • Leverage and localize Integrated Marketing programs for maximum impact in the region, filling gaps with local activation.
  • Champion AI transformation within the team, modeling AI-native working practices and enabling team adoption.

ServiceNow provides an AI platform for business reinvention, helping 85% of the Fortune 500 work smarter. It is a large enterprise technology company with a culture focused on AI-native collaboration and freeing people from busywork.

US Canada

  • Generate qualified pipeline and revenue through affiliate, influencer, and partnership-led demand generation.
  • Build scalable acquisition systems using SEO, AI automation, and content marketing to drive repeatable growth.
  • Own marketing budget allocation, channel strategy, and forecasting to meet revenue targets and KPIs.

SaaS Talent is a recruiting and growth partner with 20+ years of experience in SaaS and Hi Tech, helping businesses scale through sales, marketing, operations, and hiring. They have worked with over 100 companies and focus on streamlining processes and securing funding.

  • Build and scale a predictable pipeline generation engine through affiliates, influencers, and partners.
  • Own marketing budget allocation and channel strategy with a focus on ROI and revenue outcomes.
  • Develop website messaging, SEO, and AI-driven growth systems to drive qualified pipeline.

They are an AI-powered partnership marketing platform transforming affiliate and influencer marketing with real-time personalization. The company is backed by strategic investors and values excellence, growth, and integrity in a fast-paced remote environment.

Global

  • Own the end-to-end revenue marketing strategy and execution as a high-output individual contributor reporting to the CEO.
  • Build a repeatable demand generation engine using AI, automation, content, and campaign tactics to create qualified pipeline for a narrow B2B ICP.
  • Work closely with the Director of Sales to support outbound selling, improve CRM discipline, and drive measurable meetings and revenue contribution.

We are a PE-backed ERP value-added reseller and implementation partner serving mid-market businesses with complex operational, financial, and technology needs. The company has historically grown through partner referrals and is now building a modern revenue marketing engine to scale.

United States

  • Design and own SonicWall's global demand engine, optimizing the full GTM motion from awareness to pipeline creation through AI, automation, and modern MarTech.
  • Own marketing operations and the digital marketing stack, driving data quality, attribution standards, and AI adoption across the organization.
  • Partner with field marketing, channel sales, and product marketing to build channel-integrated demand strategies and ensure global activation.

SonicWall is a cybersecurity forerunner with more than 30 years of expertise, recognized as a leading partner-first company providing security solutions against cyberattacks. They have their own threat research center and serve enterprise, government agencies, and SMBs globally.

US

  • Develop and own full-funnel demand generation strategy aligned with company growth and revenue targets.
  • Lead integrated multi-channel campaigns across digital, ABM, events, and content.
  • Partner with Sales, Product Marketing, and Revenue Operations to optimize lead management and performance.

Jobgether is a platform that uses AI-powered matching to connect candidates with hiring companies. It operates remotely and focuses on efficient, data-driven recruitment.

US Canada 4w PTO 16w maternity 12w paternity

  • Own go-to-market strategy for capital solutions, including launch narratives and audience segmentation.
  • Define differentiated positioning and messaging for capital providers based on institutional investor insights.
  • Synthesize market and customer feedback into strategy and equip commercial teams with enablement tools.

Crux is a capital platform for the clean economy that modernizes capital raising and deployment for clean energy and critical infrastructure. The team of 95+ includes experts in energy, tax, finance, government, and technology, with a high-growth, high-ownership culture.

Global

  • Own and scale marketing-led pipeline strategy and execution across digital, ABM, and field channels.
  • Partner cross-functionally with Sales, BDRs, RevOps, and Brand Marketing to ensure full-funnel alignment.
  • Lead a high-performing team of three individual contributors setting strategy, frameworks, and KPIs for predictable pipeline growth.

Replicant builds an AI platform that helps contact centers resolve requests and improve agent performance with AI-powered conversation intelligence. The company serves Fortune 500 companies and high-growth innovators, and fosters a culture of ownership, humility, and self-distance.

Global

  • Design and ship AI agents that replace high-volume manual marketing workflows like lead routing and campaign execution.
  • Rebuild marketing ops infrastructure with predictive lead scoring, lifecycle management, and agent-forward workflows.
  • Own the systems you ship end-to-end: monitor, iterate, and build fallback logic to ensure reliability.

Monte Carlo provides reliability infrastructure for production AI systems, unifying data and agent observability. Founded in 2019 and backed by leading investors, it is a growing startup with a small, high-trust marketing team.

US Unlimited PTO

  • Owns integrated marketing program including strategic campaign planning, account-based marketing, paid media, and external event strategy.
  • Builds and maintains a canonical content library for cross-functional use, reducing duplicative work and ensuring coherent messaging.
  • Manages marketing automation in HubSpot, pipeline reporting, and vendor relationships to drive growth and campaign performance.

Bitfocus builds technology and services that help communities end homelessness, with their flagship product Clarity Human Services being the HMIS platform of choice for hundreds of communities. The company is a remote-first team that operates at the intersection of public policy, data, and technology, genuinely caring about the work and building a team that reflects the communities they serve.

Portugal 4w PTO

  • Build, launch, and scale performance marketing and demand generation systems with AI at the core.
  • Design AI-driven workflows to automate copy, segmentation, enrichment, and reporting for growth campaigns.
  • Experiment with new channels, optimize paid acquisition, and execute ABM strategies from data signals.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. It operates remotely with a focus on fast, objective screening.

US

  • Drive revenue transformation by architecting AI-powered workflows for enterprise customers.
  • Lead adoption and change management to embed Gong into daily team operations.
  • Partner with executive stakeholders to quantify business outcomes and expand Gong's footprint.

Gong uses AI to help revenue teams win by unifying data, insights, and workflows. With over 5,000 customers globally, the company values transparency, trust, and ambitious collaboration, fostering a culture of growth and impact.

US

  • Designs and executes ABM plays across acquisition, competitive displacement, and named accounts.
  • Builds and manages tiered target account lists using data sources like Demandbase and ZoomInfo.
  • Orchestrates multi-channel campaigns including paid media, outbound sequences, direct mail, and events.

ConnectWise is a global software company that provides a suite of tools for technology solution providers to manage businesses, sell, automate service, and remotely control technology. With over 3,000 colleagues in North America, EMEA, and APAC, the company fosters an inclusive and positive culture that values unique contributions.