Localize and tailor the BetterHelp product and marketing to serve Spanish speakers in the US.
Manage and optimize the marketing budget and media mix across channels like Paid Search, Facebook, TikTok, TV, Podcast, and Radio.
Develop medium and long-term growth plans, and work cross-functionally with product, engineering, and clinical operations teams.
BetterHelp is an online therapy service on a mission to make mental health care more accessible, providing affordable therapy globally. The company is the world's largest in its space with a network of over 30,000 licensed therapists and is part of the Teladoc Health family, fostering a culture that deeply invests in employee well-being and professional growth.
Own Narrative Architecture & Storytelling: Build and maintain the core messaging architecture across the Acorns portfolio as the source of truth for Brand, Growth, Lifecycle, and Comms.
Lead Go-To-Market Strategy: Own end-to-end GTM execution for key launches, including positioning, audience strategy, and performance measurement.
Drive Evergreen Content & Adoption: Own a centralized library of evergreen assets to improve product understanding and increase adoption.
Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. The company has a remote-first culture with over 14 million customers and fosters a collaborative, mission-driven team environment focused on financial empowerment.
Own end-to-end go-to-market strategy for new products and features, driving alignment between business goals, demand generation, and revenue outcomes.
Define and evolve product positioning, pricing, and packaging strategies to maximize conversion and resonate with target audiences based on data and customer behavior.
Lead on-site product experience and conversion optimization, partnering with cross-functional teams to test and optimize merchandising, product pages, and purchase flows.
Colibri Group is one of the pioneers of online professional education, operating a family of leading online professional education platforms in their respective end-markets. The company employs more than 1,500 professionals and serves over 1 million customers annually, guided by a culture centered on values like Love, Joy, Boldness, Teamwork, and Curiosity.