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Role:
- Support the day-to-day execution of Rula's Paid Search program across Therapy and Psychiatry service lines.
- Optimize for patient Starts and lifetime value through value-based bidding and LTV-based frameworks.
- Partner closely with Analytics, Finance, and Brand to ensure technical sophistication and mission alignment.
Required Qualifications:
- 4+ years of hands-on paid search experience executing programs at $20M+ annual spend.
- Deep expertise in value-based bidding and Smart Bidding strategies in Google Ads.
- Proficiency with Looker or comparable BI tools and strong analytical foundation.
Benefits:
- 100% remote work environment with flexible hours within the United States.
- Comprehensive health benefits including medical, dental, vision, and 401(k) plan.
- Generous time-off policies including 2 company-wide shutdown weeks and paid parental leave.
Rula
Rula is a mental health company that believes mental health is as important as physical health, providing evidence-based and compassionate care. We are a remote-first company with a significant paid search program, and we value diversity, equity, and inclusion.