Director of Demand Generation

This is an opportunity to make a significant impact on a high-growth company that is transforming the legal industry. Define and lead a multi-channel acquisition strategy across all digital channels that’s targeted at delivering against pipeline and revenue targets. Own end-to-end campaign execution across all digital channels, while collaborating cross-functionally to develop the creative content to deliver compelling campaigns. Develop an ever evolving set of KPI dashboards to track demand generation performance by channel, ultimately helping to drive decisions aimed at continuous improvement. Collaborate with Product Marketing, Sales, and other functions to ensure we’re delivering consistent and impactful messaging across both digital and non-digital channels. Manage the quarterly demand generation budget, while ensuring consistent performance against return on ad spend targets.