Job Description
Data Gathering and Processing: Gather, process, and interpret data from digital and social platforms. Monitor online conversations using tools like Brandwatch and Sprout Social. Research and identify emerging trends in social media and digital marketing.
Reporting and Analysis: Develop regular and ad hoc reports to assess campaign performance against KPIs. Analyze sentiment, trends, and audience behavior to provide actionable insights. Understand data structure and strategy to support reporting deliverables across channels.
Collaboration and Communication: Work closely with account managers, content creators, and strategy teams. Provide recommendations for optimizing campaigns based on data insights. Present data insights in an engaging and understandable way to both internal and client-facing stakeholders.