Lead the partner marketing strategy to grow Webflow’s agency ecosystem through targeted acquisition and high-impact engagement programs. Create and scale a co-marketing engine that delivers compelling joint campaigns, case studies, and events to drive shared demand and elevate both Webflow and partner brands. Collaborate closely with content, brand, comms, and growth teams to ensure partner marketing efforts are integrated into broader go-to-market motions.
Design and optimize the partner marketing funnel , from awareness to onboarding to ongoing engagement, using data to drive prioritization and investment. Measure and report on the impact of partner marketing , aligning efforts to pipeline, influence, and partner-sourced revenue goals. Serve as the voice of the agency partner within marketing, advocating for their success while advancing Webflow’s mission and category leadership.