Sr. Growth Marketing Manager

This position will define and execute growth strategies that drive merchant acquisition, activation, and retention. You will own the acquisition funnel end-to-end, optimizing CAC, conversion, and activation. You will also lead small, fast, data-driven experiments across paid, organic, partner, lifecycle, and referral channels. Partner with the Sales Development Representative team (which reports to marketing) to build out ABM (account based marketing) campaigns to win the largest enterprise merchants and help us move up market. Additionally, optimize user journeys by partnering cross-functionally with Sales, Account Management, RevOps, and Analytics and build and manage dashboards and reporting frameworks (HubSpot, Salesforce, Google Analytics, SalesLoft). You will establish playbooks and frameworks for experimentation and communicate outcomes broadly across the company and stay on top of emerging martech and trends relevant to the home services ecosystem. You will model energy, focus, and accountability and set the standard for getting things done well.