Job Description
Civitas Learning is seeking a strategic, data-driven, and creative Growth Marketing Manager to own and scale customer acquisition efforts. You’ll be responsible for driving the growth of the sales pipeline through experimentation, paid acquisition, lifecycle marketing, and conversion rate optimization. You’ll collaborate cross-functionally to identify growth opportunities and execute integrated marketing campaigns that drive measurable business outcomes. This role requires mastery of multi-channel growth marketing strategy and a love for learning and applying new tactics. The ideal candidate is a self-starter who can work independently and has strong attention to detail. Plan and run A/B tests and multivariate experiments across channels, landing pages, and messaging. Optimize website, landing page, and form conversion funnels for traffic, lead generation, and inbound engagement.
About Civitas Learning
Civitas Learning helps colleges and universities apply student data to improve student outcomes through their Student Impact Platform.