Performance Creative Strategist

The Opportunity:

• Launching a new consumer-facing brand in home services with real ad budget from day one.
• A rev-share model that rewards creative that converts, not creative that wins awards.

The Role:

• Not a media buyer or content creator, but the intersection of creative ideation and performance analysis.
• You generate ad angles, write scripts, brief editors, and live in ad account data.
• Goal is homeowner leads that turn into appointments and sales.

What You'll Actually Be Doing:

• Researching avatars obsessively: homeowner pain points, Reddit, competitor ads.
• Generating new ad concepts per week with strong iteration.
• Writing hooks, scripts, storyboards and giving fast feedback to video editors.

What You're Walking Into:

• A new consumer brand built from scratch, starting in one major U.S. metro.
• Real ad budget ($30K/month to start), a video editing team, and direct access to the founder.
• High-ownership, high-trust culture with growth opportunities.