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About the Role:
- This is a data-driven creative strategy role supporting a fast-growing DTC e-commerce business in women's health and wellness.
- You will turn customer research, market insights, and advertising performance data into concepts designed to drive acquisition and subscription growth.
Responsibilities:
- Develop creative strategies and advertising concepts for Meta, TikTok, and other paid social channels.
- Translate research and performance insights into hooks, scripts, storyboards, and advertising narratives.
- Analyze CTR, CPA, CVR, ROAS, and video retention to evaluate and scale creative effectiveness.
Requirements:
- Proven experience as a Creative Strategist in DTC e-commerce or performance marketing.
- Hands-on experience with paid social creative for Meta and TikTok.
- Strong analytical skills to interpret creative performance data.
Benefits:
- Competitive salary paid in USD.
- Fully remote work-from-home opportunity.
- Flexible working hours.
Undisclosed
They are a fast-growing DTC e-commerce business in the women's health and wellness space. They operate as a remote, international team focused on growth and experimentation.