Director, ABX & Growth Marketing

ACCOUNT-BASED GROWTH & REVENUE IMPACT:

• Own and scale the company’s ABX strategy across a defined ICP and named account list
• Design and execute repeatable ABX plays that drive buying-group engagement, pipeline creation, deal velocity, and expansion
• Partner closely with sales & revenue stakeholders on account planning, sequencing, and engagement strategy

CUSTOMER INSIGHT & ADVOCACY:

• Translate deep customer insight into growth programs and advocacy initiatives that increase trust and deal momentum
• Help plan and execute the company’s first customer, prospect, and community event
• Help build and scale customer advocacy initiatives (champions, references, stories, peer validation) that increase trust, credibility, and deal momentum

MEASUREMENT & OPTIMIZATION:

• Own ABX and growth performance reporting across engagement, pipeline, velocity, and revenue impact
• Define success metrics at the account and buying-group level and continuously optimize for conversion quality and time-to-revenue

GROWTH SYSTEMS & EXECUTION:

• Own hands-on configuration and optimization of the growth stack including HubSpot (CRM and marketing automation), Tiga AI (account intelligence and signals), and Google Workspace, Slack, and Notion for collaboration and documentation
• Design and maintain workflows for account scoring, intent signals, and lifecycle stages
• Partner with RevOps to ensure data quality, attribution clarity, and scalable processes