Email Retention Marketing Specialist

Key Responsibilities:

• Execute retention marketing campaigns including Email, SMS, and Direct Mail using Klaviyo and Attentive.
• Perform QA checks, ensure brand consistency, and collaborate with creative teams on copy and assets.
• Coordinate with cross-functional teams to ensure accurate and timely campaign launches.

Data & Optimization:

• Track and report on campaign performance metrics such as engagement, conversion, and revenue.
• Assist with A/B testing across subject lines, content, and audience strategies.
• Analyze results to provide recommendations for continuous optimization and growth.

Platform & Support:

• Utilize Klaviyo, Attentive, and Shopify to execute campaigns effectively and stay informed on trends.
• Support the planning and maintenance of retention marketing calendars and automated lifecycle flows.
• Document processes and test learnings to improve team efficiency and knowledge sharing.

Qualifications & Environment:

• Requires 3–5 years in eCommerce or digital marketing with hands-on experience in Klaviyo and Shopify.
• Needs an analytical mindset, strong attention to detail, and ability to collaborate across brands.
• This is a fully remote role involving prolonged computer use and frequent virtual collaboration.