Lifecycle Marketing Manager

Own the strategy and implementation of end-to-end lifecycle marketing initiatives across Felix Health. Develop a dynamic and personalized customer lifecycle experience, tailored to each user’s journey around key behaviours. Execute end-to-end lifecycle marketing campaigns focused on defining target audiences and developing corresponding communication strategies across multiple channels, including email, push notifications, SMS, and in-app messages through Iterable. Continuously optimize performance through A/B testing. Identify and apply best practices to measure, analyze, test and determine new opportunities and provide recommendations for improved customer experience. Work with marketing, creative, engineering and analytics peers to define key objectives, develop marketing strategy, lead campaign development and scale our lifecycle technology and processes. Bring thought-leadership in all things relating to lifecycle.