Senior Partner Marketing Manager

Strategic Initiatives:

• Develop and execute joint GTM plans with strategic, tech, reseller, and referral partners to expand market reach.
• Shape co-marketing initiatives reflecting each partner’s business objectives, building end-to-end marketing plans.
• Lead co-branded campaigns, including webinars, virtual and in-person events, and digital demand programs in collaboration with partners.

Event Management:

• Manage partner event strategy and execution, including sponsorships, booth planning, agenda development, staffing, and logistics.
• Coordinate onsite logistics for partner events.

Content Creation:

• Collaborate cross-functionally to create joint content such as case studies, blogs, solution briefs, and white papers.
• Highlight combined value propositions through joint content.

Communication and Analysis:

• Maintain a consistent communication cadence for product updates, marketing activities, and time-sensitive joint initiatives.
• Conduct post-event and post-campaign analyses, delivering ROI reporting and recommendations to sales and marketing leadership.