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Website & Customer Experience:
- Own the DTC website (Shopify) — including product pages, collections, navigation, and on-site merchandising.
- Partner with design and copywriting to build and test high-converting landing pages and PDPs.
- Ensure a seamless, on-brand experience across desktop and mobile.
Reporting & Analytics:
- Build and maintain dashboards tracking ecommerce KPIs across channels (revenue, traffic, conversion, ROAS, TACOS)
- Deliver weekly and monthly performance recaps with clear insights and recommendations
- Use data to prioritize initiatives and make the case for resource investment
Cornbread Hemp
Cornbread Hemp is a Kentucky-based CBD company on a mission to make the highest-quality, full-spectrum hemp products in the world. They're a small, passionate team rooted in transparency, craft, and a genuine love for the plants we grow.