Creative Director

Your Mission:

• Create across the entire customer journey, from first impression to in-product moments, using AI to scale distinctive, on-brand work.
• Own the creative that shows up across all stages and build the automation and workflows behind a creative engine.
• Make AI a core part of how we create while maintaining a high bar for taste and originality.

What You'll Own:

• The AI-assisted creative engine: design workflows, prompt libraries, guardrails, and tool stacks to ship high-quality creative quickly.
• New tools and approaches: experiment with emerging technology, partner with growth to leverage open-source libraries.
• Creative as targeting: treat creative as an audience filter and growth lever, using hook rate and conversion signals.

How We'll Measure Success:

• Leading indicators: testing velocity, volume of test-ready assets, creative performance signals like hook rate and hold rate.
• Lagging indicators: efficient acquisition and pipeline driven by creative and events, with maintained brand fit.

What You'll Bring:

• Extensive experience in creative strategy or leadership with a track record of innovation and measurable business impact.
• Hands-on fluency with generative AI tools like Midjourney, Runway, Firefly, and ElevenLabs.
• Strong direct-response instincts, systems-builder mindset, and craft pedigree in copy, art direction, design, or video.